Are you a fanboy or a boAthead?
A recent advertising campaign by boAt, an audio product company, has sparked a lively debate on social media surrounding brand loyalty and market dynamics. The advertisement encourages consumers to “think better” and transition from Apple to boAt products. This campaign has prompted a mixed response from users, with some commending its creativity while others remain unconvinced.
In the new advertisement, a family is depicted discussing their daughter’s use of earphones from a different brand. The daughter introduces boAt airdopes, extolling their superior sound quality and extended battery life. Despite reservations expressed by her mother and grandmother, she staunchly stands by her choice. The ad concludes with the message, “Don’t be a fanboy, be a boAthead.”
The official handle of boAt had written along the video a witty disclaimer: “No fruits were harmed in the making of this film.” The statement emphasizes the company’s Indian origin and urges consumers to support a local brand striving to compete on a global scale. “Don’t be a fanboy, be a boAthead.”
Reported by Jyo and edited by Benny
